Services · the full forecast
Six ways to catch the lift
One studio, six instruments. Take a single service when you need a hand, or let us run the whole weather system while you get on with the business.
See the plans- Pressure
- 1031 hPa
- rising, good for launches
- Wind
- NE 18 km/h
- blowing towards short video
- Visibility
- High
- for brands with a face
Forecast & Strategy
A plan with a point of view, written before anyone picks up a camera.
Every engagement starts with a forecast. We read your accounts, your competitors and the wider feed, then write down what your audience is about to care about and how you can be the brand they think of first.
The result is a short, opinionated plan: the two or three platforms worth your time, the recurring series you will own, and the one number we will judge it all by.
Deliverables
- A category forecast, refreshed every quarter
- Audience and competitor read
- Two or three recurring series you can own
- Platform roles and a posting rhythm
- A 90 day plan with one north star number
- Quarterly forecast reviews
On the forecast
90day plan with one number that matters
Forecast map
4 pillars, 6 formatsContent Studio
Made for the feed it lives in, never resized for it.
Our studio plans, shoots and edits in calm monthly batches. Short videos, carousels, stories and photos, each one cut for the app it is going to and written with a job in mind.
You approve ideas before we shoot and edits before they go out. Nothing is posted in a panic and nothing goes out without a reason.
Deliverables
- Monthly ideas list and shot plan
- Half-day and full-day batch shoots
- Short video editing with on-screen text
- Carousels, stories and photo posts
- App-native versions of every idea
- A shared library of every file
On the forecast
30+posts a month on the Growth plan
This month, day by day
November, 22 posts planned
Paid Social
Creative and numbers in the same room, every week.
We make ad creative in volume, test hooks in small batches and move budget towards whatever beats the organic baseline. Losers get cut within days, winners get more fuel.
Every pound is visible in one place, with a short weekly note on what we tested, what we learned and what happens next.
Deliverables
- Campaign setup and audience structure
- Creator-led ad production
- Ten new hooks tested every week
- Budget pacing and bidding
- Conversion tracking you can trust
- A weekly one page note
On the forecast
10new hooks tested every week
Paid social, week 9
LiveReturn on ad spend
3.4x
+0.8
Cost per sale
£21
-47%
Hook rate
41%
+11 pts
| H1 | 22% |
|---|---|
| H2 | 31% |
| H3 | 46% |
| H4 | 19% |
| H5 | 27% |
| H6 | 41% |
| H7 | 24% |
| H8 | 15% |
Trend Desk
Early to the trends that fit. Happily late to the ones that do not.
Our desk watches sounds, formats, creators and conversations across every major app, every day. You get a short weekly brief on what is rising in your corner of the internet and which moments are worth joining.
When something genuinely fits your brand, we go from rising trend to finished post in 48 hours. When it does not, we tell you to sit it out.
Deliverables
- A weekly signal brief for your category
- Sound and format watchlists
- Rapid response posts within 48 hours
- Creator and community scouting
- Competitor monitoring
- A seasonal and cultural calendar
On the forecast
48hfrom rising trend to posted
This week's signal
Fits your series. Two ideas ready to film.
Peaking today. Borrow the format, not the sound.
Not your crowd and already cooling. Sit it out.
Reading the Room
A short list of numbers that actually predict growth.
The apps give you hundreds of numbers. We pick the handful that predict growth for your business, track them live and explain them in plain English.
Every report ends in decisions: what gets a sequel, what gets quietly retired and what we will test next month.
Deliverables
- A measurement plan built on your goals
- A live dashboard across every app
- A one page monthly report
- Format and creative reviews
- Comment and sentiment reads
- A quarterly growth workshop
On the forecast
1page report, ending in decisions
Live followers
18,642
| Day 1 | 3.1 |
|---|---|
| Day 2 | 3.4 |
| Day 3 | 3.2 |
| Day 4 | 3.8 |
| Day 5 | 4.1 |
| Day 6 | 3.9 |
| Day 7 | 4.4 |
| Day 8 | 4.6 |
| Day 9 | 4.3 |
| Day 10 | 4.9 |
| Day 11 | 5.2 |
| Day 12 | 5 |
| Day 13 | 5.6 |
| Day 14 | 5.9 |
| Day 15 | 5.7 |
| Day 16 | 6.2 |
| Day 17 | 6.6 |
| Day 18 | 6.4 |
| Day 19 | 6.9 |
| Day 20 | 7.3 |
| Day 21 | 7.1 |
| Day 22 | 7.6 |
| Day 23 | 8 |
| Day 24 | 7.8 |
| Day 25 | 8.3 |
| Day 26 | 8.7 |
| Day 27 | 8.5 |
| Day 28 | 9.1 |
| Day 29 | 9.4 |
| Day 30 | 9.8 |
Saves by format, share of best
Look & Voice
One brand, one point of view, recognisable in a single frame.
We build the system behind your feed: palette, type, templates, photo direction and a voice guide with a proper no list. It is the difference between a feed and a pile of posts.
Your team and your creators get tools they can use with confidence, so the brand still sounds like you on the weeks we are not holding the phone.
Deliverables
- A visual identity built for phones
- Templates and a graphic system
- Photo and video direction
- A voice guide with a no list
- Grid planning and art direction
- Guidelines for creators
On the forecast
9posts planned as a grid before anything goes live
Extras
Little extras for stormy weeks
For launches, busy seasons and the jobs that keep slipping to next week. Add any of these to any plan, for as long as you need them.
- Creator castingPeople who fit your brand, briefed properly and paid fairly.from £900
- Community careReplies, DMs and moderation in your voice, seven days a week.from £600
- Podcast cut-downsLong conversations turned into short, shareable moments.from £450
- Voice guideA no list, a yes list and before and after rewrites.from £1,200
- Account check-upA deep read of every channel and a 30 day fix list.from £750
- Launch weeksTeasers, countdowns and launch day posts in one sprint.from £2,400
- Live showsPlanning, hosting help and highlight clips for livestreams.from £800
Side by side
Us, or another late night alone
You can absolutely run social yourself. Running it well, every single week, while also running a business, is where it gets tiring. An honest table.
| The small print | Updraft | On your own |
|---|---|---|
| A forecast before anything gets made | Included | Not included |
| A month of content from one shoot day | Included | Not included |
| Editors who live inside every app | Included | Not included |
| A weekly signal brief for your category | Included | Not included |
| Hook testing on paid social | Included | Not included |
| Reports that end in decisions | Included | Not included |
| Your evenings back | Included | Not included |
| Monthly cost | From £1,450 | £9k+ for a small in-house team |
Incoming, 4 new notifications
Pick a service. We bring the weather.
Tell us what you need help with and we will send a free forecast within 48 hours: the service we would start with, and why.
9:41
Tuesday, the day it took off
- I
Instagram
now
Your reel passed 100K views
And it is still climbing. Someone call your mum.
- T
TikTok
2m
@ninawearsthings commented
who made this?? i need it in my life
- M
Messages
6m
312 people sent your post
That is the good kind of word of mouth.
- U
Updraft
11m
Next week’s forecast is ready
Three trends worth jumping on, one to skip.