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Work · case notes

Forecasts that came true

Six brands, six very different feeds and one thing in common: each of them had a hunch worth backing. Filter by industry, then open a case for the full story.

Showing 6 case studies

The results wall · every headline, no small print

  • +268% reach in twelve weeksMossline
  • 2.3M views on a single jarPip & Ferment
  • 3.4x return on ad spendQuiet Labs
  • Sold out three times in one summerSunday Skin
  • 7x community growth in a yearLungs Run Club
  • +71% sales from Pinterest and InstagramHearth & Hollow

The method

Every case starts the same way

Different brands, different apps, the same three habits. None of them are secret, which is sort of the point.

  1. Week 1 · Forecast

    Read the room

    We study the brand, the category and the feed, then write down one hunch worth backing and the number that will prove it.

  2. Weeks 2 to 4 · Make

    Build a series

    Not a pile of posts. A recurring format with a name, a day and a reason for people to come back next week.

  3. Every Monday · Read

    Keep what works

    Replies, saves and sends get counted. Winners get a sequel, losers get an honest note and a quiet exit.

Incoming, 4 new notifications

Your brand, next on this page

Tell us where your feed is today and where you want it to be. You will get a free forecast with the first three ideas we would make.

Get a forecastNo contracts

9:41

Tuesday, the day it took off

  • I

    Instagram

    now

    Your reel passed 100K views

    And it is still climbing. Someone call your mum.

  • T

    TikTok

    2m

    @ninawearsthings commented

    who made this?? i need it in my life

  • M

    Messages

    6m

    312 people sent your post

    That is the good kind of word of mouth.

  • U

    Updraft

    11m

    Next week’s forecast is ready

    Three trends worth jumping on, one to skip.