Hearth & Hollow
Hand-thrown ceramics and candles from a studio in the Lake District, sold mostly through a phone screen.
+71% sales from Pinterest and Instagram
- The brand
- Hearth & Hollow
- What we did
- Seasonal forecastContent productionLaunch campaigns
- How long
- 8 months
- Where
- InstagramPinterestYouTube
Hearth & Hollow makes slow things in a fast world. We gave the studio a calendar that follows the seasons outside the window, and turned the potter's wheel into the most watched spot in the building.
[01]
The low pressure
Every product photo looked lovely and identical. The brand had no face, no voice and no reason for anyone to come back after they bought a mug.
[02]
The hunch we backed
We filmed the studio like a weather report, with a short seasonal broadcast every Sunday. Each launch got a countdown built from glaze tests, and buyers were invited to send photos of their mugs in use, which became the most saved posts on the account.
On the phone
The posts that did it
Swipe through a handful of the real posts behind the numbers, as they looked on the day they went out.
Sunday broadcast: first frost
Moss green, attempt nine.
Your mugs, in your kitchens
+71%
sales from social
The wheel, at 6am
The read
What the numbers said
+71%
Sales from social
4.9%
Average engagement
26K
New followers
14
Launches that sold out
| Period | Value |
|---|---|
| Feb | 6K |
| Mar | 7K |
| Apr | 9K |
| May | 12K |
| Jun | 15K |
| Jul | 19K |
| Aug | 22K |
| Sep | 27K |
“We stopped trying to look like a big brand. Turns out people wanted the little one with clay under its nails.”
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